Online Recruitment 2012: The Year Ahead

Yesterday jobs.ac.uk had the pleasure of attending Enhance Media’s annual ‘Online Recruitment: The Year Ahead‘ conference which took place on Thursday 27th January in London.

Now celebrating its 10th year, the conference has evolved over the years to become Europe’s largest online recruitment conference and attracted some 430 delegates from 12 countries.

The conference featured an interesting line-up of informative speakers from brand leaders including Boots, LinkedIn, Google and ITV who all shared their thoughts on the current (and future) opportunities and challenges within online recruitment.

As to be expected, the conference had a very ”social” flavour with all speakers touching on how to use social media more effectively to engage and recruit top talent.

Here are just some of our key takeaways from the days discussions:

Lisa Wallace, Graduate Resourcing Manager, Boots

  • Two-way communication on social media builds stronger relationships
  • Boots use LinkedIn for recruiting support/office roles, blogs and forums for recruiting ‘hard-to-fill’ roles and Facebook for attracting graduates
  • Boots have a continuous dialogue with jobseekers on Facebook from attraction to onboarding (such as welcoming new employees onboard, happy birthday messages, ability to talk to other graduates etc)
  • Jobseekers have built their own community on the Boots Facebook page by engaging with each other and sharing their experiences of the brand – promoting Boots to an wider audience

Wade Burgess, Senior Director, LinkedIn

  • LinkedIn has 135 million users across 120 countries – with 2 new members signing up every second!
  • 14 million students use LinkedIn – growing alumni usage representing aspiring professionals
  • Social media recruitment is the same “traditional” recruitment practice/intentions but on a different platform
  • Context matters on social media (i.e be where your jobseekers are)

Michel van Luijtelaar, Industry Manager, Google

  • Google received 75,000 CVs in a record week in 2011 and around 2 million CVs in total for 2011
  • 77% of brand comment is by made consumers rather than brands themselves
  • Jobseekers/social media users trust strangers rather than brands or recruiters
  • Recruiters should be seen and heard across all channels (devices, sites etc) and understand each channels value
  • 10% of all search is mobile – no excuse not to have a mobile version of the website

Giles Guest, Director, Enhance Media

  • 57% of employers are not effectively measuring recruitment data
  • Recruiters should use applied data to find out which channels are most effective, how to save money, understand if getting the best candidates and why candidates are rejecting brands
  • Three types of data to analyse – candidate data (what they want), market data (understanding your position/market) & activity data (how candidates interact with your brand)

Gary Franklin, Founder, The Firm

  • FIRM survey – 75% of respondents use social media to source and engage potential employees
  • A low percentage of vacancies are filled by an agency
  • There is an increasing usage of CV databases by recruiters

To summarise then – great venue, fabulous networking lunch and some really interesting ideas and conversations had with delegates including lots of useful sound bites on Twitter.

We look forward to the next conference in 2013.

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6 Responses to Online Recruitment 2012: The Year Ahead

  1. Sounds like an incredibly inspiring and interesting conference. Any chance you know of any more detailed write ups, access to slides or video/audio?

    • carl freelove says:

      Hi Pete

      Indeed it was a very useful conference to learn more about trends within online recruitment.

      Not sure where to get the slides but you can read a full review of the conference on the UK Recruiter blog here:

      http://bit.ly/He45Fh

      Hope this helps

      Carl

  2. My spouse and I absolutely love your blog and find nearly
    all of your post’s to be exactly I’m looking for. Would you offer guest writers to write content for you? I wouldn’t mind writing a post or elaborating on many of the subjects you write about here. Again, awesome blog!

    • carl freelove says:

      Hi there

      Thanks for the lovely comment. We are looking for bloggers/contributors all the time so please get in touch with any article ideas that you have. You can email my colleague Rupinder Chohan on rupinder@jobs.ac.uk with your suggestions.

      All the best

      Carl

  3. Hando says:

    Impressive list of speakers there, wow. I was not aware of that conference, thanks for mentioning it. I know it sounds bit strange as it is Europe’s largest online recruitment conference, just have not heard of it before. Will mark it in my calendar for the next year.

  4. Job searching is really strating to be conducted mostly in the internet. Social media platforms are merging leisure and work. I am not sure wether it is good or bad, but it seems inevitable – so we better embrace it :) Companies also benefit, since talented people have a bigger arena to show and advertise their skills.

    Not many people are properly trained in how to behave in the social media environment and many messages miss the targeted audience. I think that a proper set of social media training should be mandatory for a recruiter or a manager.

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