Category Archives: Employer branding

Are you monitoring your online employer brand?

In a competitive market, your online employer brand could determine whether talented individuals join your organisation, or go to your competition. So are you regularly monitoring your online reputation as a top employer? What do people find when they search … Read More »

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Why Virgin Airlines now understand the power of social media

One of the hottest topics in Internet Marketing at the moment, no the hottest topic, is the whole ‘social media’ thing. Lots of people, both in marketing and recruitment, are trying to figure out what is meant by ‘social media’ … Read More »

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Why you should improve your application forms

If you’ve ever applied to a job using an job application form – either in paper form or online – you’ll know how awful most of them are! They’re usually long. Very long. And very tedious. They ask you to … Read More »

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CIPD Web 2.0 Seminar with jobs.ac.uk

“Web 2.0 refers to a supposed generation of Internet based services that emphasises online collaboration and sharing among users.” Wikipedia. Last week I attended a CIPD seminar about how new developments in the virtual world have encouraged a new communication … Read More »

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Do you have a 1 minute elevator pitch?

Ok, ok, so I really mean “lift pitch”, but that doesn’t sound right so I’ll stick to elevator! This struck me as a really obvious thing, but if you were to see your perfect applicant in an elevator and they … Read More »

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