Category Archives: Employer branding

Do you have a 1 minute elevator pitch?

Ok, ok, so I really mean “lift pitch”, but that doesn’t sound right so I’ll stick to elevator! This struck me as a really obvious thing, but if you were to see your perfect applicant in an elevator and they … Read More »

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Having a friend at work is good. Having three is amazing!

Do you have a friend at work? You do? Then you’re lucky. Do you have more than one friend at work? Perhaps two, three or even more? Yes? Then you’re trebly lucky because having friends at work is the most … Read More »

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Wanted: University Employment Brand Manager

I went to a branding seminar at the Online Recruitment Exhibition a while ago and one particular speaker that impressed me was from Orange mobile phones and his job title was “Employment Brand Manager”. Newly employed he set about identifying … Read More »

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Recruiters – how do you treat your customers?

I have been project managing our kitchen extension at home, for what seems like forever now. I have researched, visited, called, calculated, budgeted and even argued over it. But it’s finally done. One thing that has really struck me doing … Read More »

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How your staff treat your customers IS your brand

It’s 2.25pm here in Terminal A, Newark International Airport, USA. My body, of course, is telling me that it’s actually 7.25pm in Coventry UK and it’s time to start winding down in time for my hot, milky cocoa and Winnie … Read More »

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